E-commerce has flourished so far. According to the information from the Institute, in the year 2016, the average online shopping spending in Taiwan reached NT$27,715 . More than 80% are willing to cross-border shopping. The total amount of global e-commerce transactions has also exceeded 2 trillion US dollars. The market in other countries has become a global trend, and the market in the Asia-Pacific region has attracted the most attention. Under the new competition principle of digital media and e-commerce, how to master this development and challenge to cultivate professionals in the e-commerce environment is the main motivation for establishing this course.
In view of this, the course will integrate information technology, business management and cultural and creative tourism and other related courses, and the teachers of the Wen, Social, Industrial and Management Schools will start classes to provide the most innovative curriculum planning. The course focuses on developing students to understand how to market in the new online environment through information technology, cultural creativity and innovative models. This course will train students to master regulatory and technology changes, strategy development, information systems planning and online marketing management in an e-commerce competitive environment. In addition, this course will focus more on developing students' broader thinking models, the ability to analyze and gain insights, effectively guide change and respond to challenges, and help companies use information and network technology to transform into a more globalized world. organization.
Therefore, the purpose of establishing this course is threefold. First is to provide the needs of the cultivation of talents in the local industry in line with the promotion of the university's social responsibility plan. Second is to provide a multi-disciplinary e-commerce study for the bachelor and master students of the school. Third, to encourage students to learn e-commerce with a more systematic and comprehensive cognition, can cultivate new generation talents in this area; three to research and promote e-commerce, accumulate relevant knowledge and information of e-commerce to build a complete The rich knowledge base is expected to be helpful to the national society.